Cambridge University Hospital’s Infection Control Department asked brandAnonymous to deliver a film to convey the 6 step hand washing process. Despite Addenbrooke's ongoing campaign and best efforts, serious infections such as C. difficile have been present at the hospital throughout the year.
The brief was to create a video that would complement existing collateral, yet be unique and stand alone detailing the official six-step guidelines in an entertaining and compelling manner. The film is going to be showed at local schools to teach children the hand washing method as well at the hospital with staff, patients, and visitors.
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